BLUEFINCH WEALTH

Creating a modern edgy visual brand for London-based wealth managers.

Project scope
Responsive design
Webflow build
Visual identity
A/B testing
SEO

Bluefinch is a successful London-based wealth management business. However, their website was years outdated, both visually and technically. It wasn't mobile-friendly and didn't capture meaningful data about their audience. My task was to bring their online presence into the 21st century and build a solid platform to start a marketing push.

I created a clean logotype with a modern look and a responsive website focused on bold images and rich animations, giving the brand an edgy feel that fits well with its predominantly male client base. With a data-led approach, I implemented basic A/B testing to discover which messages convert best with visitors.

Blurred background with people walking on a street overlaid by bold text "Secure your financial future", used as a promotional header on the Bluefinch financial services website.
Blurry motion of city lights and train tracks on a website banner promoting Bluefinch's clear fee structure with navigation menus like Home, Our Approach, Our Values, Our Services, Our Fees, and a Book a Consultation button.
Webpage section from Bluefinch featuring three service highlights: Perform, showcasing a strong track record; 5 Stars, highlighting top-rated advisor accolades; and Value, emphasizing competitive fee structures against a dark, bubbly aquatic background with navigation options for home, approach, values, services, fees, and booking consultations.
Homepage of Bluefinch website promoting financial planning services features a tagline "Your path to financial success begins with a conversation" over a textured blue background, including menu options and an option to book a consultation.
Website banners for Bluefinch financial services featuring two sections; the top banner shows a silhouette of a man looking at a cityscape representing risk management with a call-to-action button labeled "Your Risk Profile," whereas the bottom banner displays a digital stock market chart for investment portfolio management with a "Grow your Wealth" button
Website header for Bluefinch financial consultation services featuring a serene seascape background and a central dialog box prompting to secure financial future with a call to action to book a consultation.
Blurred mobile interface with the text "Secure your financial future" and the logo of Bluefinch, serving as a financial services advertisement.
Mobile app navigation menu with options for Home, Our approach, Our values, Our services, and Our fees displayed in light blue text on a dark background.
Promotional mobile website image for Bluefinch, featuring blurry background with a business environment at the top and a clear image of hands reviewing financial documents at the bottom, accompanied by text discussing trust and independent financial advice.

”Our site and logo were getting a little long in the tooth, so a refresh was well overdue. I'm pretty particular about the brand image I want Bluefinch to portray—the London market we work in is very competitive, and I wanted something to really stand out from the crowd. What Jerome delivered surpassed all of my expectations.“

Matthew Parkin
Bluefinch Wealth

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