THE one percent pitch

A clean brand and concise content to drive engagement.

Project scope
Responsive design
Webflow build
Copywriting
A/B testing

The One Percent Pitch is my other business. Over the years I’ve been lucky enough to found and work in several great startups. The one thing they had in common was that we always managed to raise funding using the pitch decks I wrote and designed. So much so, I started to offer pitch deck creation as a stand-alone service.

As with every project I work on, I look for efficiency, trying not to work on assumptions. Get something out there in the wild, capture as much data as possible, and iterate. The main focus of the site was to be an anchor for the conversations that will be started on LinkedIn, so it needed to tell a simple story that converts.

Graphic showing nested Matryoshka dolls partly opened, with the text "Unclutter your deck" across the top, conveying a metaphor for organizing and simplifying, set against a background with geometric shapes in teal, orange, and purple colors. The logo "The One Percent Pitch" is in the lower right corner.
Fetching AI Alt text...
Nine stylized donuts arranged in three rows, colors ranging from grey to blue and red, with varying toppings; top left text reads "Lose the holes." and bottom right shows "The One Percent Pitch" logo. Half of the image background is split diagonally between light purple and teal.
Colorful hot air balloon over geometric shapes with text "Sell your journey" promoting The One Percent Pitch campaign.

Case studies and projects

An image of the dashboard from the THrive app showing income and projects.
Worn soccer ball on grass in the foreground with a child and adult blurred in the background playing in a park.
The hero section of the link.one website
The hero section of the link.one website
The hero section of the link.one website
The hero section of the link.one website
The hero section of the link.one website
The hero section of the link.one website
The hero section of the link.one website